Seattle Space Needle Book Promotion Plan

Space Needle Promotion Plan
Susan L. Roberts
DRAFT

These are my preliminary ideas.  Open to coordinating with or working with agent or publisher on implementation.

#1
Hire contractor to build a model of the space needle crane/needle to take to classrooms and book signings.  ‘Hook’ kids with how it works, discuss careers in ironwork/construction.

#2
Set up Susan L. Roberts website to promote book. (domain secured)

#3
Contact Space Needle owners to set up a book signing.  Work with their publicity dept to get radio interviews/television interviews. I have a contact with Knute “Skip” Berger, Seattle writer.

#4
Print bookmarks, postcards, promotional materials.

#5
Develop and implement a Blog Tour right before launch
photos/stories of setting up above ideas
photos/stories from 1961/2
interview Uncle Bob, brother Bob (photo in paper/making Space Needle promo film, etc)
my memories – ask for Space Needle memories of bloggers
arrange interviews on other children’s book blogs, Goodreads, etc.

#6
Pilot a classroom visit at Sacramento Children’s Home or at Sacramento’s Oak Park book fair.

#7
Coordinate trip to Washington to launch book.
Space Needle book signing and local media publicity.
Arrange a classroom visit for 4-6th graders at alma mater, Daniel Bagley Elementary School.
Arrange bookstore signings in Seattle, Tacoma, Bellingham, etc.(I have personal contacts in these areas)

#8
Coordinate California bookstore signings.
Sacramento, Citrus Heights, Davis, El Dorado Hills, etc. (I’ve worked with several bookstores on an earlier book promotion.)
Arrange signings in Bay Area (1-5) (Oakland, Berkley, Santa Rosa, etc.)